Aaaaaaaaaand we're back! Enjoy the long weekend? I've always thought there was something to be said for having a day when work wasn't yesterday and isn't tomorrow...it just sets you right. For most of you small business owners a day doesn't go by when you aren't thinking about what is going on with your business, working or not. Whether you are pondering day-to-day operations or long-term goals, I’m guessing your business' business is always somewhere stomping or tiptoeing in your mind. Unfortunately, all those runaway thoughts can kill your long-weekend leisure and trample that one day that was supposed to go untouched by work. So let’s spend the week focusing on what your mind should be focusing on when it wanders to work. Hopefully we’ll cover enough ground that you can actually take a day off NEXT long weekend.
I figured we’d start with one of the most important elements of business: marketing. You can have the best business idea in the world, but if you’re the only one that knows about it, the n it may be the best but it probably isn't a success. Marketing, however, can close the gap between the two. But first, you must budget for it! Follow the jump to learn where to put your money where your
mouth marketing is.