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MONDAY, FEBRUARY 4, 2013

Know Who You're Dealing With

When last we blogged, we discussed what kind of small business owner you are. Knowing yourself is important and can definitely smooth the path to success - or at least minimize obstacles, namely, yourself. But what about the folks on the other side of the line, desk, counter, telephone, etc: the customers. There are four types of customers: the Director, the Analyst, the Relater, and the Socializer. Now, these archetypes are specific to retail, but I'd venture to guess that they offers a little, if not a lot, of insight into all customers. Follow the jump to learn who you are dealing with and how to go about completing that deal.

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Posted 8:59 PM

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