When last we blogged, we discussed what kind of small business owner you are. Knowing yourself is important and can definitely smooth the path to success - or at least minimize obstacles, namely, yourself. But what about the folks on the other side of the line, desk, counter, telephone, etc: the customers. There are four types of customers: the Director, the Analyst, the Relater, and the Socializer. Now, these archetypes are specific to retail, but I'd venture to guess that they offers a little, if not a lot, of insight into all customers. Follow the jump to learn who you are dealing with and how to go about completing that deal.
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Posted Monday, February 04 2013 8:59 PM
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